This book explains all about Thinking Preferences and their impact on motivation and engagement in the professional context. Leadership is about supporting people to cope with change, whilst management is about coping with the change. Leaders set the course, whilst managers are planning and budgeting. Leaders concentrate on developing the personal power of their employees, managers recruit and organise employees. Leaders motivate, managers control. Leaders look out for opportunities, managers look out for constraints. A well led company needs both. This book helps to identify the potential of both and to distinguish one from the other. Also this book is intended to help with finding the best employees – not those, who make the best impression – and with leading them in the optimum way. It supports coaches and trainers in guiding their clients and participants in a more intensive, effective and sustainable way.

Will be published in English by KONA Publishing, North Carolina, USA. Title: The Challenge of Motivation. The author of the book is H. Arne Maus, developer and founder of the Identity Compass.

The German edition of the book was in the first week of May 2009 (May 4 - May 10, 2009) the "Book of the Week" at the website of Bertelsmann Verlag and also in one of the leading daily newspapers in Germany the "Hamburger Abendlatt" from October 2 to Oktober 9, 2009.

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What does the press say:

Reading this book by Arne Maus, one is pleasantly surprised to find that a book covering such an abstract concept as motivation can be both accessible and understandable. The author takes a plethora of profound scientific insights and by a process of weighing and sorting their value and validity, creates a coherent structure of relationships. Further enhanced by numerous explanatory diagrams, this book takes a complex and potentially confusing subject and presents it to the reader in a simple format. This book presents motivation in ways that allow the information to be readily assimilated and easily used, ...

Mark Hübner-Weinhold, Hamburger Abendblatt, Germany

We confuse ourselves when we make such simplistic statements as . «Women cannot park, and men cannot listen» – To seek to define two genders by using two incompatible quality criteria on the basis of one for each gender, diminishes both. “It is indeed not that simple. What is missing in this statement, is the complexity”, says H. Arne Maus, creator of the Identity Compass^®. Albert Einstein frequently stressed that we should : “Make things as simple as possible, but no simpler .”

... Using the principle of "a simply tool to produce complex results". The Identity Compass offers a comprehensive framework for the decoding of thinking preferences, ... shows the Why WHEN and How measures that reveal our thinking and behaving patterns and how different factors in the job motivate and de-motivate us. It offers us a simple way to read and interpret the complexity of over 50 thinking preferences.

Urs Tiefenauer, SeminarInside, Schweiz

How can one differentiate between potential leaders and managers? How can vacancies be filled optimally? Miscasting mean high costs for each company. In his book "The Challenge of Motivation" the author H. Arne Maus shows how the measurement of Thinking Preferences may be used for selecting the right candidates, how companies may improve efficiency at work and achieve at the same time a greater work satisfaction. The idea of Thinking Preferences and their influence on the job and the measurement of work motivation are the theoretical and practical focus of the book. H. Arne Maus combines the thinking preferences and with the increasingly important topic of "burn-out" and explains how potential bullying can be identified in the company based on the measurement of thinking preferences. "The Challenge of Motivation" is particularly suitable for managers and employees in personnel management as a theoretical basis and practical application. But trainers and coaches will find valuable information and new approaches.

Dieter Bach, lehrerbibliothek.de, Germany